San Francisco, CA • WildAid fights for wildlife by targeting consumer demand for illicit products including ivory, rhino horn and shark fin. Join us. #JoinTheHerd

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Wildaid is a nonprofit focused on animal protection and welfare. With $10.0m in revenue and 22 employees, it is a relatively large organization. Founded in 2006, Wildaid is headquartered in San Francisco, CA. The organization is notable for its healthy financials, spending 91% directly on its programs. In recent tax filings, the organization reported expenses of $9.6m.

This profile was created with publicly available data obtained from the Internal Revenue Service and the nonprofit organization’s website. ALMA has no affiliation with this organization and has not independently verified this information or otherwise vetted the charity.



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Mission and Work


To reduce the demand for illegal wildlife products and to promote environmental conservation via global public awareness campaigns. Wildaid also works to create model field conservation programs and to strengthen marine protected areas around the world.


$8.7m annual program spend • We completed production and launched the five-part television series "celebrity explorers" with shanghai media group including hour-long episodes on manta rays with actor wu xiubo and the vaquita and the yangze finless porpoise with concert pianist lang lang. We produced an educational video with lang lang along with a written appeal 'say no to totoaba bladder' reaching 11 million people in china. We assisted china's customs and fisheries agencies to conduct 6 training sessions for 500 enforcement officials to increase awareness of totoaba swim bladder trafficking and teach techniques to effectively identify totoaba products. Conducted market education for vendors/consumers and helped facilitate important multi-national workshops in china and mexico, improving collaboration between china, the us and mexico, and securing high-level political will to address the crisis.

Climate Program

Wildaid's goblue campaign works to reduce greenhouse gas emissions and air pollution by encouraging low-carbon transportation options in urban china, including bicycling, carpooling, new energy vehicles and public transit options. We launched a new psa campaign with the slogan "car free is care free" for world car free week 2017 with actress dilraba dilmurat and actor zhang binbin. As part of our sustainable food choice program, we developed and launched the new shu shi campaign starring celebrity ambassadors angelababy, huang lei and huang xuan aiming to make a healthy, sustainable diet more fun, fashionable and aspirational. We placed 650 billboards across china and the video psas were distributed on over 40,000 public video screens across the country.

Galapagos Progam

Together with partners the galapagos national park service (gnps) and the galapagos biosecurity agency (abg), Wildaid is working to stop illegal fishing and prevent the introduction of invasive species in the galapagos marine reserve. In 2017, Wildaid helped the gnps to sentence two separate protected species infractions within the reserve resulting in jail time and fines for the vessel owners and crew and we developed a 10-year fleet renewal plan to increase surveillance in the new darwin and wolf shark sanctuary, update the galapagos national park patrol fleet and reduce operating expenses by over $2 million. With the abg, we launched a canine unit with three canine detection teams to prevent invasive species in the galapagos and invested in equipment for biosecurity labs and specialized training for its 170 staffers which improved detection and response capacity.

From Wildaid's website

In their words

We believe that when the buying stops, the killing can too.

The illegal wildlife trade is a multi-billion dollar global industry largely driven by consumer demand in expanding economies. While most wildlife conservation groups focus on scientific studies and anti-poaching efforts, WildAid works to reduce global consumption of wildlife products and to increase local support for conservation efforts. We also work with governments and partners to protect fragile marine reserves from illegal fishing and shark finning, to enhance public and political will for anti-poaching efforts, and to reduce climate change impacts.


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