Nonprofit

Fresh Approach

Concord, CA • Food. Gardening. Health. Community. We're on a mission to change the way people eat in the San Francisco Bay Area, by making healthy food more accessible to all communities.

Fresh Approach
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Fresh Approach

Introduction

Fresh Approach is a nonprofit focused on nutrition programs. Founded in 2008, Fresh Approach is headquartered in Concord, CA. The organization is notable for its healthy financials, spending 86% directly on its programs. In recent tax filings, the organization reported expenses of $858k.

Verified 501(c)3

Healthy Financials

This profile was created with publicly available data obtained from the Internal Revenue Service and the nonprofit organization’s website. ALMA has no affiliation with this organization and has not independently verified this information or otherwise vetted the charity.

Fresh Approach

$858k

Annual Budget
2017
Program Spend
85%
Fundraising Spend
5%
Management Spend
8%
Founded
2008
EIN
26-2438206
Headquarters
Concord, CA
# Employees
0
# Volunteers
35
IRS Filings
Other Ratings
Fresh Approach

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Recent tax return data

Mission and Work

Mission

The mission of FRESH APPROACH is to create long-term change in local food systems by connecting California communities with healthy food from California farmers and expanding knowledge about food and nutrition.

Program 1

$391k annual program spend • Food accessthe freshest cargo Mobile farmers' market increases food access to low-income communities. It's a farmers' market on wheels with a mission to improve access to quality local produce in underserved communities, where fresh produce is not accessible. 100% of the procduce sold on freshest cargo is sourced from local California farms. In 2017, freshest cargo participated in the calfresh market match program, offering a match up to $20 instead of the usual $10. In 2017, freshest cargo distributed over $42,000 of local produce through our freshest cargo Mobile farmers' market truck, which currently serves 21 sites in two bay area counties, bringing local, high-quality produce to low-income, low-food access neighborhoods.

Program 2

$146k annual program spend • Nutrition educationveggierx and healthy food, healthy you are examples of FRESH APPROACH's nutrition education programs for low income individuals, youth, and families. Veggierx is a structured program intended for people with diet-related health conditions; in a series of eight classes over 16 weeks, participants receive "prescription" vouchers to spend on produce at local farmers' markets, in addition to nutrition education, health monitoring, and hands-on activities about healthy eating. Healthy food, healthy you classes are offered in a shorter series (one to four classes), and have been developed with the goal of helping low-income individuals, youth, and families gain the knowledge and skills they need to make better-informed choices about the foods they eat. In 2017, our education programs helped 116 participants improve their health by changing the way that they eat with veggierx, our four-month long class series, and participants redeemed over $27,000 in vouchers for fresh fruits and vegetables at local farmers' markets. Through our healthy food, healthy you nutrition classes, we taught 1,623 people about health eating and cooking on a budget.

Program 3

$198k annual program spend • Food equityour food equity outreach program works to connect eligible adults and families with food assistance programs such as calfresh (snap) and wic (women, infants, and children), to help boost their healthy food budget. We also work with farmers' markets to promote market match, a dollar-for-dollar fruit and vegetable incentive for calfresh and snap users that is also offered at the freshest cargo truck. In 2017, FRESH APPROACH promoted the market match incentive program -which doubles people's calfresh ebt (food stamp) dollars at farmers' markets - enabling people to take home the equivalent of $149,000 of free fruits and vegetables.

From Fresh Approach's website

In their words

We’re bringing locally-grown produce, nutrition education, and gardening skills to Bay Area communities so everyone can enjoy access to healthy food.

Healthy, local produce can be an unattainable luxury for many families in the Bay Area.

Studies show that when people have access to affordable and healthy food, they have lower rates of diet-related chronic diseases like diabetes and heart disease.

However, as many as 1 in 3 families in California struggle to meet their basic food needs every month, and and lower income households are much less likely to purchase fresh fruits and vegetables due to cost and transportation barriers.

Since 2008, Fresh Approach has been working to address these inequities by improving healthy food access in Bay Area communities.

Our mission is to create long-term change in local food systems, by connecting California communities with healthy food from California farmers and expanding knowledge about food and nutrition.

Our programs empower families to make sustainable lifestyle changes by expanding their nutrition, cooking, and gardening skills, and by boosting their access to local, affordable produce.

Local farms benefit, too, as our programs make it possible for small farms to sell in communities that would otherwise lack access to their products, while helping farmers diversify their sales through guaranteed weekly orders.

This grassroots community empowerment has a ripple effect that supports small family farms, promotes sustainability and responsible stewardship in agriculture, breaks down systemic barriers, and strengthens the local economy – all while growing community interest in healthy eating.

We believe that everyone should have equal access to healthy food, and that the health of our communities and the livelihood of our local farmers should go hand-in-hand.

Join us in our mission to make healthy food accessible in all Bay Area communities!

About icon - VeggieRx Nutrition

Veggie Rx
Cooking & Nutrition Classes

Our free classes throughout the Bay Area help families learn to make healthier food choices in a way that’s fun and practical. Participants go home with “prescription” vouchers for free farmers’ market produce.

About icon - Mobile Farmers Market

Our Mobile Farmers’ Market trucks serve communities in four Bay Area counties, selling affordable, locally grown fruits and vegetables with discounts for shoppers receiving federal assistance benefits.

About icon - Collective Roots

Collective Roots
Community Garden

Learn to grow your own fruits and vegetables at our East Palo Alto community garden. From workshops to volunteer workdays, the garden is a place to build community and get your hands dirty.

About icon - EPA Farmers Market

East Palo Alto Community
Farmers’ Market

Since 2007, this market has offered a place for small farmers to ramp up production by serving a small population. Matching programs for free farmers’ market produce are available for low income shoppers.

Fresh Approach was founded in 2008 by the Pacific Coast Farmers’ Market Association to help connect communities to the fresh produce available at farmers’ markets in their neighborhood.

We began by promoting the use of CalFresh / EBT at local farmers’ markets, as well as offering Cooking Matters, a six-week cooking and nutrition classes series, in partnership with local community-based organizations. Over the next two years we began teaching our own curriculum, called Healthy Food, Healthy You nutrition and cooking classes. This program was expanded in 2011, when The Health Trust funded our first series of VeggieRx nutrition and cooking classes in San Jose.  By 2012, Fresh Approach had grown to three full time staff members, an Executive director, and two Community Outreach Coordinators.

In 2013, Fresh Approach began piloting the Bay Area’s first Mobile Farmers’ Market truck, then known as Freshest Cargo. The truck began serving communities in Contra Costa County that fall. A second truck was added to serve the Santa Clara County region in 2015. By fall of 2017, Fresh Approach had expanded to serve four Bay Area counties with the Mobile Farmers’ Market truck and six counties with nutrition education classes and outreach support.

2018 Merger
with Collective Roots

In January of 2018, Fresh Approach announced their merger with long-time East Palo Alto non-profit Collective Roots. United under the Fresh Approach name, this merger ensured more dollars could go directly to vital community-based programming, help serve a larger population, and increase long-term impacts in San Mateo County.

Founded in 2000, Collective Roots was focused on increasing the growing, sharing, and eating of nutritious foods as a way of improv ing the economic independence, health, and community connectedness of East Palo Alto.

Founders Holly Taylor, Amanda Feld, and Adam Mitchell started Collective Roots by planting school gardens at Belle Haven Elementary. The organization then expanded its reach to focus more on community and backyard gardens. In 2007, Collective Roots founded the East Palo Alto Community Farmers’ Market, the first of it’s kind in the city.

The East Palo Alto Community Farmers’ Marketand Collective Roots Community Gardencontinue on today as core programs of Fresh Approach.

We’re bringing locally-grown produce,

nutrition education, and gardening skills to Bay Area communities

so everyone can enjoy access to healthy food.

Healthy, local produce can be an unattainable luxury for many families in the Bay Area.

Studies show that when people have access to affordable and healthy food, they have lower rates of diet-related chronic diseases like diabetes and heart disease.

However, as many as 1 in 3 families in California struggle to meet their basic food needs every month, and lower income households are much less likely to purchase fresh fruits and vegetables due to cost and transportation barriers.

Since 2008, Fresh Approach has been working to address these inequities by improving healthy food access in Bay Area communities.

Our mission is to create long-term change in local food systems, by connecting California communities with healthy food from California farmers and expanding knowledge about food and nutrition.

Our programs empower families to make sustainable lifestyle changes by expanding their nutrition, cooking, and gardening skills, and by boosting their access to local, affordable produce.

Local farms benefit, too, as our programs make it possible for small farms to sell in communities that would otherwise lack access to their products, while helping farmers diversify their sales through guaranteed weekly orders.

This grassroots community empowerment has a ripple effect that supports small family farms, promotes sustainability and responsible stewardship in agriculture, breaks down systemic barriers, and strengthens the local economy – all while growing community interest in healthy eating.

We believe that everyone should have equal access to healthy food, and that the health of our communities and the livelihood of our local farmers should go hand-in-hand.

Join us in our mission to make healthy food accessible in all Bay Area communities!

in local produce sold at Mobile Farmers’ Market stops

in free produce distributed through matching programs at the EPA Community Farmers’ Market

VeggieRx Cooking and Nutrition workshop participants

volunteer hours worked at the Collective Roots Community Garden

About icon - VeggieRx Nutrition

Veggie Rx
Cooking & Nutrition Classes

About icon - Mobile Farmers Market

About icon - Collective Roots

Collective Roots
Community Garden

About icon - EPA Farmers Market

East Palo Alto Community
Farmers’ Market

Our free classes throughout the Bay Area help families learn to make healthier food choices in a way that’s fun and practical. Participants go home with “prescription” vouchers for free farmers’ market produce.

Our Mobile Farmers’ Market trucks serve communities in four Bay Area counties, selling affordable, locally grown fruits and vegetables with discounts for shoppers receiving federal assistance benefits.

Learn to grow your own fruits and vegetables at our East Palo Alto community garden. From workshops to volunteer workdays, the garden is a place to build community and get your hands dirty.

Since 2007, this market has offered a place for small farmers to ramp up production by serving a small population. Matching programs for free farmers’ market produce are available for low income shoppers.

We began by promoting the use of CalFresh / EBT at local farmers’ markets, as well as offering Cooking Matters, a six-week cooking and nutrition classes series, in partnership with local community-based organizations. Over the next two years we began teaching our own curriculum, called Healthy Food, Healthy You nutrition and cooking classes. This program was expanded in 2011, when The Health Trust funded our first series of VeggieRx nutrition and cooking classes in San Jose.  By 2012, Fresh Approach had grown to three full time staff members, an Executive director, and two Community Outreach Coordinators.

In 2013, Fresh Approach began piloting the Bay Area’s first Mobile Farmers’ Market truck, then known as Freshest Cargo. The truck began serving communities in Contra Costa County that fall. A second truck was added to serve the Santa Clara County region in 2015. By fall of 2017, Fresh Approach had expanded to serve four Bay Area counties with the Mobile Farmers’ Market truck and six counties with nutrition education classes and outreach support.

2018 Merger
with Collective Roots

In January of 2018, Fresh Approach announced their merger with long-time East Palo Alto non-profit Collective Roots. United under the Fresh Approach name, this merger ensured more dollars could go directly to vital community-based programming, help serve a larger population, and increase long-term impacts in San Mateo County.

Founded in 2000, Collective Roots was focused on increasing the growing, sharing, and eating of nutritious foods as a way of improv ing the economic independence, health, and community connectedness of East Palo Alto.

Founders Holly Taylor, Amanda Feld, and Adam Mitchell started Collective Roots by planting school gardens at Belle Haven Elementary. The organization then expanded its reach to focus more on community and backyard gardens. In 2007, Collective Roots founded the East Palo Alto Community Farmers’ Market, the first of it’s kind in the city.

Help us create a future where healthy food is accessible for everyone in the Bay Area. As a 501(c)3 charitable organization, our programs exist thanks to donors like you.

Put your passion to work as a volunteer in the garden, at a nutrition class, or at a farmers’ market. Make a difference in your community by volunteering with Fresh Approach.

We are actively searching for community partners to host nutrition classes and mobile farmers’ market stops. Contact our program staff to learn how to partner with Fresh Approach.

Host your next team-building day at a community garden, hire the Mobile Farmers’ Market truck for your next wellness event, or empower your staff with a VeggieRx cooking & nutrition series.

Give the gift of healthy food

Help us bring locally-grown produce, nutrition education,
and gardening skill-building to Bay Area communities, so everyone can enjoy access to healthy food.

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Your donation will be made to a donor advised fund at Philanthropic Ventures Foundation (PVF), a 501(c)3 public charity, EIN 94-3136771, with a recommendation that PVF make a corresponding grant to Fresh Approach. ALMA works with PVF in order to facilitate donations to charities. Please see our Terms of Use and FAQs to learn more about the donation process.