ANIMAL EQUALITY is an international organization working with society, governments, and companies to end cruelty to farmed animals.
$809k annual program spend • EDUCATION2017 has been a momentous year for our groundbreaking and award-winning virtual reality series iAnimal. In July, we released our latest film, which opens people's eyes to the dark reality of dairy farming and features brand new footage filmed by eight investigators in three countries over six months. The film iAnimal: The Dairy Industry in 360 degrees, narrated by Harry Potter actress and animal advocate Evanna Lynch, was presented in the United Kingdom, United States, Mexico, Germany, and Spain. The release was covered by some of the most important media outlets around the world, including the New York Times. The UK's prestigious and largest independent film festival, Raindance, shortlisted our virtual reality film 'iAnimal: 42 days in the life of a chicken', for the Best Social Impact Experience Award which was also nominated in the category of Virtual Reality films at the Chelsea Film Festival in New York City. In Italy, we were selected as finalist for the best video storytelling of 2017 by 'TELETOPI', an award promoted by the financial journal 'SOLE 24 ORE' along with the University of Bologna.Our Love Veg website, which launched in August, is a leading resource for all things plant-based. Rich content on the site inspires future generations of vegans in the United States, United Kingdom and Germany. Our Love Veg e-newsletters have already reached over 200,000 subscribers. ANIMAL EQUALITY is working on the upcoming launch in India and Brazil and promoting more compassionate choices all around the world. ANIMAL EQUALITY has held iAnimal events around the world, including several tours by enthusiastic teams of activists who have taken iAnimal to colleges and universities across the United States. We also shared our iAnimal headsets and films with activists and over 80 organizations worldwide. Thanks in part to our collaboration with other groups, iAnimal has been viewed by over 60,000 people and a further 10,000 people via 2D at nearly 500 events around the globe. Over 935,000 people have subscribed to ANIMAL EQUALITY newsletters this year. ANIMAL EQUALITY reached 4.2 million followers on Facebook and a total reach of 725 million on Facebook across seven countries. ANIMAL EQUALITY has expanded its social media presence across several countries throughout 2017, gaining 150,000 Twitter followers and almost 190,000 Instagram followers.
$380k annual program spend • CORPORATE OUTREACHIn 2017, ANIMAL EQUALITY won 41 corporate policies banning the cages that cruelly confine hens used for eggs in Italy, Brazil, Mexico, and Spain. Cumulatively, these policies reduce the suffering of at least 20 million hens every single year. Starting in January, ANIMAL EQUALITY conducted outreach to nearly 600 companies across the aforementioned four countries plus India in an effort to begin the important dialogue that would ultimately result in corporate policies. Companies included some of the biggest names in food business from the restaurant, retail, food service, consumer packaged goods and hospitality sectors. ANIMAL EQUALITY also embarked on public education campaigns to inform consumers about the plight of birds in cages. As part of those campaigns ANIMAL EQUALITY held nearly 40 protests attended by around 3,000 volunteers. We also recruited 30,000 volunteers to take online actions as part of the organization's newly-formed "Animal Defenders" program designed specifically for the corporate outreach department. Our policy successes and campaign actions resulted in more than 220 million media impressions worldwide.
$272k annual program spend • INVESTIGATIONSIn 2017, ANIMAL EQUALITY released 23 hard-hitting investigations into the violent factory farming industry in Brazil, India, Italy, Spain, the United Kingdom, Germany and Mexico that had over 1.9 billion views worldwide.As part of our campaign against the egg industry, we released three major investigations inside hen farms in Spain, Italy and India. ANIMAL EQUALITY released the first-ever investigation of Brazil's egg industry, revealing disturbing animal abuse inside the country's egg factory farms that cage hens. ANIMAL EQUALITY also released the first-ever investigation into hen farms in India. A third iAnimal film on dairy cows, narrated by Evanna Lynch was introduced.