Pregnant women
From the positive test to the birth.
Pregnant women research intensively and make many decisions for the first time – from nutrition to baby gear to prenatal care.
For advertisers
Alma supports pregnant women, young families and midwives – with formats that inform rather than interrupt, at the right moment and in an environment they trust.
- Tailored packages
- Clearly labelled ads
- GDPR-compliant
Audiences
With Alma you reach the people making decisions around pregnancy and birth – and those who advise them.
AD3Young parents with their baby at home
Young families
The first months with a baby.
After the birth, needs change from week to week: breastfeeding, sleep, care and a new everyday life as three.
Midwives
The recommendation that counts.
Midwives support families personally and are a key person of trust for many. Through Alma you reach them directly – for example with professional information or product samples.
Why Alma
Alma is a companion for a very special stage of life. That shapes how advertising works here.
A trusted environment
Alma connects pregnant women with their midwife. Your brand appears in an environment built on trust and expertise.
At the right moment
With the user's consent we deliver by week of pregnancy, otherwise by topic. Your message arrives when it's relevant.
Value, not interruption
Sponsored articles, checklists or videos genuinely help – and connect your brand with a good feeling.
A brand-safe environment
A clear advertising policy, reviewed content and no questionable neighbours: your brand is in good company.
Formats
Individually or combined – we tailor the package to your goals.
Sponsored articles
Well-founded articles around your topic, editorially prepared and clearly labelled as advertising.
Videos
Explainer videos, product demos or short tips – right in the app's knowledge section.
Banners
Visible placements in the app, matched to topic or stage of life.
Pop-ups
Eye-catching overlays for launches, campaigns or offers.
Sponsored checklists
Practical lists, for example for the hospital bag or first baby essentials – with your product in the right place.
Giveaways
Joint campaigns that drive interaction and let people experience your products.
Got a different idea? We also develop custom formats with you.
Process
- 01
Get to know each other
In a short call we discuss your goals, audience and timeframe.
- 02
Tailored offer
We suggest suitable formats and put together a package that fits your budget.
- 03
Execution
We align the content with you, review it against our advertising policy and go live.
- 04
Reporting
You receive a campaign report – as a basis for the next one.
Privacy & brand safety
Pregnancy is a special stage of life, and health data enjoys special protection. That's why clear rules apply to every campaign on Alma.
Clearly labelled
Every ad is recognisable as advertising. That protects users – and your brand's credibility.
Only with consent
Delivery by week of pregnancy only if the user has agreed. Without consent we show ads matched to the content.
No personal data
You receive aggregated reports, not data on individual users.
Clear exclusions
We do not advertise infant formula, products with health claims, alcohol, tobacco or gambling.
What advertisers want to know first.
Contact
Tell us briefly about your brand and your goals. We'll get back to you with a proposal – or book a call right away.
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