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Mon Nov 19 2018

Coming Together to Support Wildfire Relief

The wildfires in California this month have been the most deadly and destructive in state history, with 200,000 acres burned, killing more than 70 people and destroying thousands of homes. The community has come together to support victims & relief efforts.


It’s been amazing to see the community come together and support victims & relief efforts from the devastating wildfires in California.

The wildfires in California this month have been the most deadly and destructive in state history. Over 200,000 acres have burned in the fire, killing more than 70 people and destroying thousands of homes.

Dan and I decided Monday morning to scrap everything we had planned for this week and see how ALMA could help. Based on what we heard from both nonprofits and donors, we thought ALMA could be a great tool for making it simple to support wildfire relief efforts.

The challenges

  1. Charities on the ground were getting overwhelmed by clothes donations that are hard to sort through. Instead, what charities need is cash.
  2. Relief efforts are just beginning. It will take months, if not years, for any sense of normal life to return. Ideally people can support this work for several months more.
  3. Many people from around the country are seeking how to give to local charities, rather than large organizations like the Red Cross.

So, we launched our California Wildfires Fund featuring 6 local nonprofits helping with on the ground relief efforts. Donors decide if they want to make a 1 time donation or a recurring contribution.

The response:

  • The support has been amazing - today, a week after launching the fund, we’re getting about $2 donated every minute
  • Nearly 20% of our existing donors added a new subscription to help the wildfires
  • On Google, we're seeing about 20K searches an hour with people looking to help

We’re really proud of this fund - and even more proud of seeing everyone come together.

Looking to join in and make an impact?

"Sending money is almost always the most efficient way to help in a disaster", according to the Center for International Disaster Information, part of the United States Agency for International Development.

Join ALMA to support these local nonprofits. 100% of your donation goes directly to the nonprofits; ALMA is even covering credit card fees.

These six nonprofits appears in the New York Times in "How to Help Those Affected by the California Fires" on November 11, 2018.

California Fire Foundation

This organization is on the ground distributing financial assistance to people who have lost everything in the fires. Through its emergency assistance program, firefighters distribute pre-paid gift cards to help those who need to purchase necessities like food, medicine and clothing.

Caring Choices

This nonprofit, which is in Chico, Calif., has turned into a hub for organizing volunteers to help those affected by the Camp Fire. Volunteers are assigned a variety of duties, including caring for displaced animals and, for those who are certified doctors or nurses, offering medical care.

Humane Society of Ventura County

This nonprofit is accepting donations to help animals displaced by the Woolsey and Hill Fires. It is taking in domestic animals, such as dogs, cats and birds, as well as livestock.

United Way of Northern California

This local chapter of the national nonprofit has established a disaster relief fund to offer emergency cash and help to people who have lost their homes, according to a news release.

Wildfire Relief Fund

For 15 years, the California Community Foundation has offered aid to those affected by wildfires. The Wildfire Relief Fund supports intermediate and long-term recovery efforts for major California wildfires, as well as preparedness efforts.

North Valley Community Foundation

This nonprofit in Chico is raising money to support organizations that are sheltering evacuees of the Camp Fire. These could include churches, fairgrounds and community centers, said Logan Todd, a foundation spokesman.